In-store advertising doesn’t always follow the same formula as traditional or out-of-store marketing, by Spectrio

There are multiple platforms and media channels for marketing inside of a retail store, by Spectrico

It pays to advertise to in-store shoppers, by Spectrio

As a retailer, you may be overlooking a powerful marketing strategy that is sitting right in front of you, by Spectrio

Measuring the effectiveness of in-store marketing has always been challenging, by Collateral

Physical stores also come with their own set of challenges and disadvantages, by Abigale Bosze

Six in-store marketing tactics to help you out, by Mapstead

While online shopping has its benefits, physical stores still hold their own advantages. Let’s examine them, by Abigail Bosze

Use of AI in retail to drive retention, revenue & decrease churn, by Fabian Schonholz, Ph.D.

In-store marketing is based on the understanding of how customers think, feel, and behave when they shop, by Powered by AI and the LinkedIn community