“Reinventing traditional retail media for a new digital world.”

We apply social media metrics to retail marketing…

  • Social media = retail media.

  • CPM: impressions = footfall.

  • CPC: clicks = call to action ads.

  • CPS: sales = sales.

Media Rate Comparison

A few notes on the media rate comparison graph:

  • The formula combines the lowest CPM+CPC rates of only 1 Aed across all media platforms. This is reflected by Google’s average rate per click of 1.0 for FMCG advertising.

  • We set impressions/footfall at an average of 50,ooo viewers/shoppers a day.

  • The price of In-Shop Media is the lowest among other popular digital media, starting at 600 Aed daily with a 100% reach of all customers.

In-Shop Audio Daily Rate Card

  • Daily rate of aed 600

    • 100% reach across the retail network.

    • 24 hour play over the retailer’s promo cycle*.

    • Rate calculated on footfall and transaction metrics.

    *or opening hours for some locations.

  • Daily rate of aed 800

    • 100% reach across the retail network.

    • 24 hour play over the retailer’s promo cycle*.

    • Rate calculated on footfall and transaction metrics.

    *or opening hours for some locations.

  • Daily rate of aed 1.000

    • 100% reach across the retail network.

    • 24 hour play over the retailer’s promo cycle*.

    • Rate calculated on footfall and transaction metrics.

    *or opening hours for some locations.

“Unilever has been known to integrate audio into multi-channel campaigns for products like personal care and food items. Some of these campaigns have not only boosted brand awareness but also recorded strong incremental sales, contributing to some of the higher ROAS figures reported in the FMCG sector.”