“Walmart & Amazon shake things up by selling their own media space direct.”
“Join the trend of advertising directly with retailers to reach shoppers where their buying decisions are made”
Insight: Walmart In-Store Radio.
Walmart Connect is introducing ad spots to its in-store Walmart Radio audio out-of-home (OOH) platform, giving suppliers the ability to purchase ads by region or by store to target key markets with campaigns aligned with their strategies to help meet awareness goals.
This is the first time brands will be able to directly target Walmart customers through the Walmart Radio medium. “We’re in the early stages of our omnichannel capabilities, but we’re already helping suppliers seamlessly combine their physical and digital marketing activations across the entire shopping journey. Most importantly, we can’t wait to introduce more ways to inspire our omni customers by helping them discover new products and connect with brands they’ll love. The company says that this "is the first time brands will be able to speak directly to Walmart customers through this medium."
Insight: Amazon Media Group.
With Amazon Advertising, businesses can create ads in various formats to drive sales among customers. With Amazon Advertising, businesses can create highly targeted campaigns that reach customers searching for products on Amazon’s marketplaces. One of the key benefits of Amazon Advertising is its ability to reach a highly engaged and motivated audience, and make customers purchase a product with the presentation of relevant products and promotions.
Meet customers where they shop, read, listen, and watch with Amazon Ads, helping you reach more customers and grow your brand.