“Just a single audio ad can influence every shopper in the store.”
Advertising is in the air.
In-Shop.Media does only one thing. We work with retailers to create media opportunity inside their stores.
Our first product is In-Shop Audio. The foundation is the weekly promo circular. We take the promo offers to a new level with compelling audio ads played across the retail network. This “last mile” strategy creates a media that previously did not exist. The result is increased sales and a new revenue stream for the retailer.
Below are sample tracks of how a 15 minute audio loop, with 12 ads sounds. Because we do all production ourselves, we can quickly find the prefect vibe to influence shoppers in any supermarket.
The perfect home for In-Shop Audio
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Hypermarkets
There is no better way to engage customers across such a large space. Create an ambience to match the mood of each hour.
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Supermarkets
Let us bring your store promo circulars to life. Our audio platform runs sale product ads with 100% customer reach.
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Grocery
Specialty grocery can use audio advertising to highlight new arrivals. We can deliver a special vibe that is uniquely yours.
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Minimarts
Easy access & impulse purchases drive Minimart sales. Our audio media platform can influence customers on the move.
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Liquor
Alcoholic beverage brands can create an in-shop event with our audio media platform. Impulsive advertise really works.
How do you know In-Shop Audio is right for you?
You are a brick & mortar retailer.
You sell branded FMCG products.
You have over 10 active locations.
Use dwell time to drive your store’s media strategy.
There are two big advantages to in-shop audio advertising:
Unlike video screens, audio doesn’t distract the customer from shopping.
Audio travels everywhere. Everybody in the shop gets the message, loud & clear.
The most important function of in-shop audio is that it has 100% ad reach to every customer that walks in the door. To do that we match the shops dwell time metric to the frequency of the advertising programming loop. For high turnover supermarkets we program blocks of 4 ads every five minutes.
10 min dwell time loop: 8 ads play, 6 times an hour.
15 min dwell time loop: 12 ads play, 4 times an hour.
20 min dwell time loop: 16 ads play, 3 times an hour.
30 min dwell time loop: 24 ads play, 2 times an hour.
When it comes to media, only the numbers matter.
As a completely new retail marketing company, we are adopting much of the same advanced digital technology used in e-commerce. In fact, we are the first end-to-end, digital media used in brick & mortar retail. That means we can gather and analyze performance metrics in real time.
For example: When our audio ads are broadcast across an entire supermarket chain, we can immediately know how the customers buying habits are affected by correlating the data points at the checkout. This level of accuracy is how we establish performance metrics to set a media value for each retail group.
How this works: step by step.
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If you think In-Shop.Media may be right for your retail chain, please fill in the form and we will get right back to you.
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If you are in the UAE, we would be pleased meet with you any time, at your convenience.
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The basics for broadcasting audio advertising are an audio system and a digital media player. Most retail spaces are fitted out with this. The digital media player can be any iOS or Android device with a free VLC app.
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We work with retailers as separate but equal media partners. We have prepared a modified JV agreement. This makes clear the responsibilities, liabilities & rewards of working together.
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We need to develop in-shop audio media & music playlists. We must allow 2 weeks in advance of broadcast to create this.
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Currently, we are set up to work with supermarket chains with over 50 locations. We follow the current weekly supermarket promo circular to produce & broadcast audio ads in the store. We will trial this for 1 month (4 weekly cycles) to understand the impact on shoppers & demonstrate to advertisers. After 1 month we will accept paid media placement from advertisers, whose product are featured in the circular.
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During the first few weeks of trial, advertisers will be invited to pilot locations to experience the media transformation. Because we know the the time when the first billable promo cycle begins, we can start soliciting paid ads in advance.
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We will continue to work together: selling media, developing content & broadcasting ads. Our business model is very simple. We administrate all media operations including finances, then pay the retailer up to 30% of the revenue.
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At launch, we charge advertisers a flat daily advertising fee for 100% reach of each retail network. However, we are working on a new AI POS interface that will give us an exact metric on the media value. This will most certainly increase the rate for the active retailers.