What is In-store advertising?

In-store adverting is the act of marketing to customers while they are inside of a brick-and-mortar business or commercial property. It actively promotes products and services at the point-of-purchase when customers are highly interested and engaged. 

Usually, when retailers plan their marketing, they focus on how they can use outside messaging to bring customers into a store. But in-store advertising is a strategy that focuses on using on-property messaging to engage customers that are already in the store.

In-store advertising has become more effective over the years as in-store media channels and display methods have evolved and become more modern.

In-store marketing is no longer restricted to a set of static signs or cardboard end-cap promotions. With the growth and evolution of media channels and video display options, in-store marketing is now delivered through a variety of digital tools that make in-store advertising more interesting for customers and more effective for marketing.

Brands can create custom animations, videos, and interactive in-store advertising content and display it on:

• Digital wait-boards

• Digital menu boards

• Video walls

• Interactive kiosks

• Wayfinding screens

• Personal devices (through the use of WiFi marketing)

In-store advertising has evolved, and the improved tools can bring big benefits to your brick-and-mortar business.