The Benefits of In-Store Advertising

In-store shoppers are among the most highly engaged prospects your business can have. They are already familiar with your brand, interested in your products and services, and just steps away from making planned and unplanned purchases. 

An in-store shopper engagement study that interviewed 3,000 mass merchant shoppers revealed that 82% of purchasing decisions are made while in a store, 62% of shoppers make an impulse buy while shopping, and 16% of unplanned purchases are driven by in-store promotions.

In-store shoppers are ready to buy, and in-store advertising can guide them toward what to buy and how much to buy. In-store advertising effectively:

• Encourages impulse buys by highlighting cross-sells, up-sells, and related products.

• Introduces new products and effectively explains their features and benefits to customers.  

• Promotes sales by making it easy for customers to notice current promotions.

• Supports cross-promotions by showcasing similar or related products and services.  

• Informs customers by helping them find information they need to guide their purchasing decisions.

• Reminds customers about information and promotions they saw on your digital platforms before they arrived to your store.

• Captures customer contact information by encouraging shoppers to enter their email address or phone number.

In-store advertising guides purchasing decisions and helps customers decide what to buy. Now, let’s look at some examples of in-store promotions your brick-and-mortar business can launch to reap these benefits.