Retail marketing on Facebook

Even with the rise of newer platforms like TikTok, Facebook is still the most popular social media platform in the world. Facebook is ideal for sharing frequent updates with customers, promoting products, creating on-platform events and features like live broadcasting to make meaningful connections. 

You can also provide direct links to your website in your posts, or connect your Facebook page to a shoppable catalog. 

Start a Facebook Group

Think of Facebook Groups as clubs or communities where your most engaged customers and fans can congregate.

One example of a company that’s leveraging Facebook Groups is Peloton, an indoor cycling brand. The company established the Official Peloton Rider Page, which is “intended to be a community board for Peloton members to share their experiences on the Peloton bike and iOS app.”

The Group is very active, and people use it to share their workouts, ask questions, dish out tips, and more.

See if you can do something similar for your Facebook presence. If you sell something that’s centered around a particular lifestyle or interests (e.g. fitness, food, crafts), then consider creating a Facebook Group for your patrons and potential customers.

Run Facebook ads 

Your team should be taking advantage of Facebook’s A/B testing features for ads, then keeping track of metrics (e.g. clicks, engagement, sales, etc) to optimize future campaigns. 

Take note of the numbers, then use those insights to determine your ROI. This will help you determine which ad types are right for you and how much to budget for Facebook advertising.