Retail marketing on pintrest

If you have an eCommerce website, using Pinterest is a smart choice. Pinterest, like Google and YouTube, functions as a search engine. Over 450 million users flock to the platform to research buying decisions or find inspiration and how-to guides. If your business can be the answer they’re looking for, you’ll likely find success. 

You can also work on creating content-focused pins with tutorials showing how to use a product. Here’s a great example from Sephora’s page:  

Pinterest also has shopping capabilities, so you can tag your products in certain pins for customers to shop directly from the platform. Advertising on Pinterest is another popular option. Promoted Pins can help you create targeted campaigns so that your ideal demographic will see your content.

Remember, curation is key

Like your Instagram profile, make sure that your team keeps your Pinterest boards carefully curated. Boards should be curated to make it simple for potential customers to navigate to things they’re interested in.

J.Crew, as you can see, has boards that make it easy for you to look at their jeans, their prints, or their stripes.

Be patient

The Pinterest algorithm doesn’t necessarily surface your content quickly. It can often take up to 6 months for your content to really start appearing in people’s feeds.

This means that, while your business should be pinning your products, pages that will do best for you organically are likely to be links to your blog posts.

You can allocate budget for blog posts specifically for Pinterest, such as gifting guides that help get your brand lift and will then direct your customers on to your correct pages all year round. As for products, they’ll do great on Pinterest in ad form.